and Carrot Range.

Single Protein Diets are NOW AVAILABLE in Beef

Slow Cooked Now Available.

SPD™ Air Dried
For Perfection.

Scientifically crafted single protein diets
made using fresh, Australian ingredients
and air dried for perfection.

SPD™ Fresh Rolls.
Steamed for freshness.

SPD™ Fresh Rolls for all growth stages from puppies to seniors

Single Protein Diets
for a Healthier,
Happier Pet.

Browse the exciting NEW Beef Range! Available now.

Don't forget your FREE SAMPLE of SPD™ SLOW COOKED - The next generation in Single Protein Diets!

Meals Donated

to dogs in need and Australian pet rescues since 2015

SPD Single Protein Diet logo

Fresh, natural ingredients with a purpose.

Prime100 innovates and creates Single Protein Diets (SPD™) with a single source of protein which can assist dogs (and cats) with food sensitivities.

Single protein diets are considered low allergen due to the animal being exposed to one single protein. Prime100 carefully selects functional ingredients which provide all of the health promoting benefits for a healthy, happy pet!

Our Range

SPD™ Fresh Rolls

Our fresh dog rolls are created using selected functional ingredients to ensure the complete health of your pets and complete peace of mind for you, the pet parent. Ingredients with purpose.

SPD™ Slow Cooked

A functional, single protein diet crafted with care. Simmered low and slow locking in essential nutrients and delicious flavour. An easy to store and serve, complete and balanced meal.

SPD™ Air Dried

Our new Single Protein Air Dried range is nutrient dense, super palatable and can be used as a complete and balanced diet or a meal topper for kibble, raw or fresh food, or as a treat!

SPD™ Prime Cut Treats

Prime Cut for Taste, our 100% Australian, real meat protein SPD™ Prime Cut treats are made locally. Low in carbohydrates. High in protein.

SPD™ RAW Frozen

A natural diet with premium ingredients snap frozen to capture essential nutrients and flavours. Raw Frozen™ is quick to thaw, easy to feed, and offers a complete, functional and balanced diet.

SPT™ Treats

Nutrition and good health are at the heart of the Prime Pantry philosophy. Fresh Rolls, SPT Dog & Cat Treats and MPD Rolls.

Prime Pantry

Nutrition and good health are at the heart of the Prime Pantry philosophy. Fresh Rolls, SPT Dog & Cat Treats and MPD Rolls.

Cooked Rolls

Cooked rolls are carefully blended, cooked and chilled to create a perfectly balanced, wholesome meal for dogs.

NEW SPD™ Slow Cooked

The latest generation in Single Protein Diets.

Available in 7 flavours SPD™ Slow Cooked is a functional, single protein diet crafted with care. Each pack begins with a carefully selected single protein, blended with our ingredients with purpose and monitored to ensure every batch is nutritionally balanced and mixed.

The combined raw ingredients and a flavourful broth are simmered low and slow, reducing pathogens and locking in essential nutrients, natural aroma and delicious flavour.

Each recipe is sealed in a pack that has up to 6 times less impact on the environment than a can.
SPD™ Slow Cooked can be stored in the pantry prior to opening, and is an easy to store and serve, complete and balanced meal.

SPD™ Air Dried

Prime100 SPD™ Air are scientifically formulated, complete and balanced diets consisting of only one meat protein – Kangaroo, Duck, Chicken or Lamb.

A bite sized, air-dried diet that is a nutrient dense, clean, convenient, and portable alternative to a raw diet. High protein and energy dense nutrition suitable for all life stages.

Minimal processing means that vitamins and minerals are retained while our functional ingredients are designed to assist dogs with low to acute food sensitivities.

SPD™ Fresh Rolls

Super premium rolls for all growth stages from puppies to seniors. Our Prime100 Single Protein Diet™ rolls (SPD rolls) offer a single source of protein which can assist with food sensitivities and other indications.

We use single novel proteins in our rolls like Kangaroo, Turkey, Lamb, Duck, Salmon, Crocodile or Wild Boar for their limited antigen properties. Quality limited ingredients with purpose are combined to ensure a healthy, balanced, low allergen diets.

What pet parents are saying about us.

My teenage Maltipom loves it. I've also a terrier with allergies the hypoallergenic product is excellent.
— Linda Norden
We moved to Prime100 due to our toy cavoodle having sensitive stomach issues.
— Scott Dolby
Absolutely amazing service and everything always comes in a timely manner. My puppy is super super fussy and only likes raw meat or your prime100 SPDAir (and certain raw meat may I add) and this food he absolutely loves, it’s the only dog food he will eat.
— Cassie Hearn
I have a very fussy whippet puppy with a sensitive stomach and gets very bored with food. He LOVES Prime100 and I have never seen him eat so quickly.
— Marissa Minx
Best pet food on the market. My dog has bad food allergies but is now happy and scratch free!!
— Craig Milverton
My 6 year old pug is a picky eater but she gets excited for the Prime100 Air Dried Duck. Never says no to it!
— Olivia Nguyen
We recently switched our dog from kibble to salmon rolls and have noticed an improvement in her coat and less itching.
— David Wright
My staffy has a sensitive tummy but the duck and sweet potato rolls have been a game changer. I can give him some variety without getting him sick!
— Rachel Kim
My pup goes nuts for the rolls, won't stop whining from when I'm cutting it up until I put the bowl down and he scoffs it. He loves the lamb and rosemary.
— Sabrina Aubrey
Functional ingredients

Functional Ingredients

Our products are made to suit the needs of your pets, and to ensure your pet has a true functional diet.

Single protein diets icon

Single Protein Diets

We use human grade ingredients which are much more rigorously regulated than those typically used in the pet industry. This means better quality and nutrition for pets.

Hypoallergenic icon


Our products are designed to assist in diagnosing, treating & preventing certain allergies in your pets.

Satisfaction guarantee icon

Satisfaction Guarantee

We offer a 100% Satisfaction Guarantee on every single one of our products - If your pooch doesn't like it, we will replace or refund for free.

Vet recommended icon

Vet Recommended

Our collaboration with Veterinarian Specialists & Dermatologist ensures our diets continue to evolve with scientific research which meets the needs of pets.

100% Australian Made icon

100% Australian Made & Owned

We design, manufacture and pack all our innovative, functional and targeted pet food in Melbourne, Australia.