Making pets healthier & pet parents happier

Loved by
pets & vets.

Explore our complete & balanced,
vet-recommended single protein diet range.

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Start Them
Off Right.

Explore our complete and balanced, nutritional vet-recommended single protein diet puppy range.

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Complete and
Balanced Single
Protein Nutrition.

With a wide range of Single Protein Diets, there's a perfect match for every taste.

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Single Protein Diets

Our Single Protein Diets (SPD™) are crafted using carefully selected single source of animal protein and functional ingredients to help dogs with food sensitivities and promote overall health and wellbeing.

Single Protein Diets

Our Single Protein Diets (SPD™) are crafted using carefully selected single source of animal protein and functional ingredients to help dogs with food sensitivities and promote overall health and wellbeing.

Functional Ingredients

Our products are made to suit the needs of your pets, and to ensure your pet has a true functional diet.

Functional Ingredients

Our products are made to suit the needs of your pets, and to ensure your pet has a true functional diet.

Satisfaction Guarantee

We offer a 100% Satisfaction Guarantee on every single one of our products - If your pooch doesn't like it, we will replace or refund for free.

Satisfaction Guarantee

We offer a 100% Satisfaction Guarantee on every single one of our products - If your pooch doesn't like it, we will replace or refund for free.

Hypoallergenic

Our products are designed to assist in diagnosing, treating & preventing certain allergies in your pets.

Hypoallergenic

Our products are designed to assist in diagnosing, treating & preventing certain allergies in your pets.

100% Australian Made

We design, manufacture and pack all our innovative, functional and targeted pet food in Melbourne, Australia.

100% Australian Made

We design, manufacture and pack all our innovative, functional and targeted pet food in Melbourne, Australia.

Vet Recommended

Our collaboration with Veterinarian Specialists & Dermatologist ensures our diets continue to evolve with scientific research which meets the needs of pets.

Vet Recommended

Our collaboration with Veterinarian Specialists & Dermatologist ensures our diets continue to evolve with scientific research which meets the needs of pets.

A specialised range of diets crafted with a single source of animal protein. Each recipe is complete and balanced, and features functional ingredients, where every ingredient has a purpose. Recommended by vets, Prime100 SPD is available exclusively from vets and pet specialty retailers.

SPD™ Fresh Rolls

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SPD™ Slow Cooked

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SPD™ Air Dried

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SPD™ Prime Cut Treats

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Complete and balanced nutrition made with fresh, quality ingredients. Designed to meet the needs of all dogs, Prime100 products are available at pet specialty retailers.

Fresh Rolls

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Fillet Treats

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Everyday quality nutrition through complete and balanced diets made with fresh ingredients. Prime Pantry provides affordable options for all dogs, available conveniently through grocery retailers.

Cooked Rolls

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Jerky Treats

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Nibbles Treats

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Why dogs thrive on Prime100

Hear from Dr. Lisa Chimes

SPD™ Fresh Rolls

Scientifically crafted with a careful balance of a single protein, vegetables, vitamins and minerals. All our fresh rolls are steam-cooked for freshness to lock in essential nutrients and natural aroma to create a functional, fully balanced diet.

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SPD™ Slow Cooked

SPD™ Slow Cooked is a functional, single protein diet crafted with care. Select ingredients and a flavourful broth simmered low and slow. Kept in the pantry for an easy, delicious, complete and balanced meal.

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SPD™ Air Dried

Scientifically crafted with a careful balance of a single protein, selected fruits, vegetables, vitamins and minerals. Gently air dried to lock in essential nutrients and natural aroma to create a functional, fully balanced diet.

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<p>Get your Free SPD™ Sample Today<strong>.</strong></p>

Available in a variety of flavours, with a delicious option from pups to seniors.

Slow Cooked Air Dried

Not sure how much to feed?

Use our feeding calculator and we’ll provide the recommended amount of feed per day for paramount nutrition and health. Enter your dog’s details below to get started.

Making pets healthier & pet parents happier

Loved by pets & vets.

Start Them Off Right.

Complete and Balanced Single Protein Nutrition.