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Australian made.
Australian owned.
Single protein diets designed for your dog.
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Trusted by vets.
Loved by dogs.
Supporting the growth and wellbeing of your pets.
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Prime100 products are made with 100% human-grade ingredients

Powered by nature,
made with love.

Prime100 is an independent Australian owned pet food manufacturer based in Melbourne. We are leaders in the industry manufacturing functional diets designed by Australia’s leading Veterinary specialists and nutritionists.

BROWSE RANGE

It's About Balance

That’s why our products are made to suit the needs of your pets, and to ensure your pet has a true functional diet.

Prime Nutrition

Made with 100% human-grade ingredients ensuring your pets get the perfect nutrition to grow and develop.

Allergy Friendly

Products designed to support and care for your pets. That’s why we’ve got specific products for pets with allergies.

100% Australian Made

Our goal is to design and manufacture innovative, functional and targeted Australian pet food.

Bringing Home a New Puppy

There is nothing more exciting than bringing a new puppy home! Pets play a very important role in our lives. They are the best buddies for relaxation, humour, fun and learning responsibility. It’s important to start things off on the right foot (or paw). Before introducing a new pet make

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Compare suitability using our Prime100 SPD™ products guides.
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