Our Diets

Learn how vet-recommended Prime100 SPD™ meals help manage food sensitivities and support lifelong health for dogs of all ages.

<h4>Single Protein Diets</h4><p>Single Protein Diets (SPD™) are a specialised range of complete and balanced meals made with a single source of animal protein. Each recipe features functional, fresh ingredients where every component serves a purpose. SPD™ make it easier to identify and eliminate specific food allergens, supporting the diagnosis of intolerances during elimination diets, while being gentler on sensitive stomachs by limiting potential triggers of digestive upset.</p>

Single Protein Diets

Single Protein Diets (SPD™) are a specialised range of complete and balanced meals made with a single source of animal protein. Each recipe features functional, fresh ingredients where every component serves a purpose. SPD™ make it easier to identify and eliminate specific food allergens, supporting the diagnosis of intolerances during elimination diets, while being gentler on sensitive stomachs by limiting potential triggers of digestive upset.

<h4>Novel Protein Diets</h4><p>Novel Protein Diets (NPD™) are a specialised subset within the Single Protein Diet category, made with rare or less commonly fed animal proteins such as crocodile, duck or kangaroo. The majority of dogs have not been exposed to these proteins so they offer an added advantage in managing food allergies, intolerances or sensitivities linked to more common proteins like chicken or beef. This makes NPD™ ideal for elimination diets and for dogs with ongoing skin or digestive issues.</p>

Novel Protein Diets

Novel Protein Diets (NPD™) are a specialised subset within the Single Protein Diet category, made with rare or less commonly fed animal proteins such as crocodile, duck or kangaroo. The majority of dogs have not been exposed to these proteins so they offer an added advantage in managing food allergies, intolerances or sensitivities linked to more common proteins like chicken or beef. This makes NPD™ ideal for elimination diets and for dogs with ongoing skin or digestive issues.

The Prime100 Difference

100% Australian Made

100% Australian Made

AAFCO & PFIAA Formulated

AAFCO & PFIAA Formulated

Vet Recommended

Vet Recommended

HACCP Approved

HACCP Approved

Complete & Balanced

Complete & Balanced

NATA Tested

NATA Tested

The Prime100 Difference

100% Australian Made

100% Australian Made

We design, manufacture and pack all our innovative, functional and targeted pet food in Melbourne, Australia.

AAFCO & PFIAA Formulated

AAFCO & PFIAA Formulated

All our diets are formulated and developed to meet the nutritional standard set by both AAFCO & PFIAA to ensure they are complete and balanced.

Vet Recommended

Vet Recommended

Our collaboration with Veterinarian Specialists & Dermatologists ensures our diets continue to evolve with scientific research which meets the needs of pets.

HACCP Approved

HACCP Approved

Strict monitoring and control of potential hazards during production, guaranteeing a high standard of safety, hygiene, and quality.

Complete & Balanced

Complete & Balanced

Our entire SPD™ range is carefully enriched and balanced with prebiotics, vitamins and minerals to ensure your dog is getting all they need from their meals.

NATA Tested

NATA Tested

Tested in accredited laboratories ensuring any nutritional, microbiological, or safety testing has been conducted to strict, internationally recognised standards for accuracy and reliability.

NPD™ Crocodile

Exclusively available at Veterinarians only - An advanced novel, hypoallergenic, single protein diet specifically made for dogs requiring an advanced novel protein elimination diet or food trial.

Ideal for dogs with suspected food sensitivities, skin allergies or digestion problems including IBD. Can also assist dogs with acute indications such as hyperlipidaemia, diabetes or dermatitis.

Not sure how much to feed?

Not sure how much to feed?

Use our feeding calculator and we’ll provide the recommended amount of feed per day for paramount nutrition and health. Enter your dog’s details below to get started.

Prime100 & Prime Pantry Ranges

Prime100

Complete & balanced nutrition for dogs made with fresh, quality ingredients in Melbourne. Prime100's heritage offering caters to dogs who don't require the specialised benefits of Single Protein Diets but are still looking for nutritious, delicious meals.

Prime Pantry

Prime Pantry is committed to providing quality nutrition to as many dogs and pet parents as possible. With a higher standard of nutrition than other brands in the supermarket, Prime Pantry provides the Prime100 philosophy in a convenient and accessible format.