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At Prime100, we are committed to providing high-quality, functional diets for dogs and as science advances, so should our diets. We have made improvements to our SPD™ Fresh Rolls to provide greater digestibility and functionality, whilst meeting the latest nutrient profile standards as set by AAFCO.
Yes, all SPD™ Fresh Rolls are Single Protein Diets.
The nutritional content (Guaranteed Analysis) of our SPD Fresh Rolls has been updated to reflect the improved recipes, plus we have enhanced the SPD™ Fresh Rolls with micro inclusions (Algimun™, Bamboo Fibre, Algae Oil, DHA).
You can find all nutritional information, including ingredients on our website by selecting the product you’d like to know more about and scrolling down to ‘Ingredients’.
This information can also be found on the packaging for each SPD™ Fresh Roll.
Yes - Prime100 SPD™ Fresh Rolls are formulated to assist with the nutritional support for dogs with food sensitivities and gastrointestinal disorders. Improvements to our SPD™ Fresh Rolls are driven by the latest veterinary recommendations such as optimised omega 6:3 ratio, inclusion of soluble fibres, EPA & DHA and validated supplemental ingredients such as Algimun™ to improve functionality. We only use ingredients with purpose, and all our SPD™ Fresh Rolls are limited ingredients diets, making them ideal for sensitive dogs.
Please be assured that our nutritionists ensure that all our recipes are designed for allergy and sensitivity functionality and that all ingredient inclusions additional to the single protein source are suitable for sensitive dogs.
The texture of our Prime100 SPD Fresh rolls is a natural result of our commitment to quality. Unlike products that may use gels or gums to firm up quickly, we allow all of our Fresh rolls to firm naturally over 7-10 days in the refrigerator as the tapioca cures. In some cases, when shipped directly after production, you may notice a softer texture.
This is certainly not a cause for concern; instead, it's a clear sign of their freshness. More specifically on our Salmon and Turkey Fresh rolls, as a result of our recent recipe improvements it has positively adjusted the firmness of these rolls due to the increase of salmon and turkey in the rolls.
If, at any time, pet owners, retail partners or clinics have any concerns relating to our products, we encourage them to reach out to our customer care team or their dedicated sales representative. It's important to remember that we stand behind our products with a 100% satisfaction guarantee, covering all aspects, including quality, freshness, and palatability (provided the rolls have not been frozen).
At Prime100, we have a selection of unique products that have been designed to promote a healthy and balanced diet for your pets. We’ve broken down each of the products and their abbreviations for your quick and easy reference!
SPD™ – SPD stands for Single Protein Diet. Our SPD range offers a range of diets that only contain a single source of protein. This is very important when diagnosing, treating, or preventing indications that are protein related.
a/f200V™ – a/f200V is our allergy support range and stands for Atopic Food. We use an advanced novel protein is a hypoallergenic non-meat-based protein.
SPT™ – SPT stands for Single Protein Treat and is a range of treating or food rewards to assist in training. These treats are an add on to any SPD diet as they consist of only one protein.
Yes, all SPD™ Fresh Rolls contain all essential amino acids including taurine.
Yes, SPD™ Fresh Rolls contain ground down bones from the same protein. This allows for naturally sourced and absorbed calcium, glucosamine, and chondroitin.
Prime100 SPD™ Air Dry is scientifically formulated, complete and balanced diets consisting of only one meat protein – Kangaroo, Duck, Chicken or Lamb. We select the finest cut of meat and selected organs then gently mince and blend. We then source and add the most functional and nutritious plant matter to create a natural balance of essential antioxidants, fatty acids (EFA), key vitamins & minerals, prebiotic fibre and other macro & micro nutrients. The chilled single meat protein and superfoods are carefully blended then gently air-dried at controlled temperatures to slowly reduce the moisture content whilst helping eliminate pathogens. After our small batch is air-dried, we then have our Quality Assurance team test, inspect and critique the food before we package our products. The result? Air Dried to Perfection.
SPD™ Air Dry is bite sized, air-dried diet that is a nutrient dense, clean, convenient, and portable alternative to a raw diet. High protein and energy dense nutrition suitable for all life stages suitable as a topper, treat, trainer and complete diet. Minimal processing means that vitamins and minerals are retained while our functional ingredients are designed to assist dogs with low to acute food sensitivities.
Prime100 is committed to supporting Australian farmers and primary producers - We source all our raw ingredients from human consumption facilities in Australia and most of these are local to our plant in Melbourne to support our local communities and farmers. We also source home grown Australian Produce to support our local farmers and communities.
Whilst feeding guidelines can vary based on individual circumstance, our feeding guidelines utilise the certified 2019 FEDIAF nutritional guidelines with nutritional values established by AAFCO. FEDIAF and NRC dog food nutrient profiles.
Some dogs will have higher energy requirements (e.g. working dogs) and will need to be fed more, and some dogs (e.g. overweight dogs or low energy dogs) will need to be fed less – this is a general feeding guide. The marked increments on the packaging are only a guide and may vary during the production process.
To ensure an accurate feeding amount we encourage you to weigh the portion prior to feeding - Please use our free online dog food feeding calculator for a bespoke feeding guide and recommendation across all Prime100 products.
Some dogs will have higher energy requirements (e.g. working dogs) and will need to be fed more, and some dogs (e.g. overweight dogs or low energy dogs) will need to be fed less – this is a general feeding guide.
The marked increments on the rolls are only a guide and may vary during the production process. To ensure an accurate feeding amount we encourage you to weigh the portion prior to feeding.
For SPD™ Fresh Rolls:
For an average adult dog – 250-400g per 10kg per day.
For puppies – 400-600g per 10kg per day.
For a bespoke feeding guide across the Prime100 range please use our free online feeding calculator.
Absolutely! Most SPD™ rolls can be fed to puppies as a complete meal. SPD™ Kangaroo & Potato, SPD™ Kangaroo & Pumpkin and A/F™ Pea & Algae rolls do not contain sufficient calories for active/growing puppies and should be supplemented with additional calories.
We recommend feeding cats a feline-specific diet. Currently, Prime100 does not have a long-term complete and balanced option tailored for felines. However, we do offer very appealing single protein treats (Nibbles) for feline enjoyment. It's important to prioritize a feline-specific product for their regular nutrition needs.
Once open, if refrigerated below 4°C, we recommend using the product within 5-7 days. To ensure freshness, seal the end of the roll with aluminium foil. If the roll is stored in plastic containers or resealable bags exposure to oxygen will reduce the life of the product.
Yes, SPD™ Fresh Rolls can be frozen, and we recommend portioning the roll first to make it easier to thaw. As SPD™ Fresh Rolls are a fresh product, our Satisfaction Guarantee does not cover the product once frozen.
When stored in cool and dry conditions and sealed correctly, SPD™ Air Dried will last up to 365 days. Once opened it should be consumed within 8 weeks.
All our diets are great for skin. If your dog can tolerate salmon, the SPD™ Salmon & Tapioca roll is the best skin support diet as it is naturally rich in Omega 3 and 6. However all the rolls are designed for optimal dermatological support.
An elimination diet is where a veterinary professional places a dog, or cat, on a ‘novel’ single protein diet such as SPD™ Crocodile & Tapioca for a period of 8-10 weeks (or as directed), if the dogs’ indications have improved, the veterinarian will challenge the dog or cat with another protein to see if a reaction occurs (allergic reaction). After this time, the dog should only have proteins that they do not react to.
If your dog is losing weight on an elimination diet, you may need to increase the amount being fed. We suggest speaking with your veterinarian to confirm the amounts.
Prime Pantry products are a new premium diet for dogs that have a higher standard of nutrition than other brands in the supermarket. Prime100 products are designed to target certain indications in dogs and can help prevent, diagnose and treat those indications, for more information on Prime Pantry click here.
Yes, all Prime100 products include our satisfaction guarantee. If you purchase an SPD™ roll and your dog dislikes it, or if there is a problem with the roll, you can return it to the place of purchase for a replacement or a full refund (proof of purchase required). As SPD™ Fresh Rolls are a fresh product, our is void if the product is frozen.
All Prime100 products include our satisfaction guarantee. If you purchase an SPD™ Fresh Roll and your dog dislikes it, or if there is a problem with the roll, you can return it to the place of purchase for a replacement or a full refund (proof of purchase required). As SPD™ Fresh Rolls are a fresh product, our is void if the product is frozen.
Unfortunately we are currently unable to offer the purchase of SPD™ Fresh Rolls directly; please use our 'where to buy' tool to find your nearest certified in-store or online retailer.
Yes - we offer standard shipping on selected products all across Australia. $9.95 for orders under $39.95 and free shipping for orders over $39.95.
See here for more shipping information.
We currently offer free samples of our SPD™ Air Dried range which you can request here.
Orders placed via the Prime100 are typically fulfilled and shipped within 2-3 business days.
Free Standard Delivery applies for all orders $39.95 and over. A standard delivery fee of $9.95 applies to all orders under $39.95. Expected delivery times vary depending on shipping address and product.
Typical Delivery Timeframes:
VIC: 2 - 3 days from dispatch.
NSW/SA/QLD/TAS: 5 - 7 days from dispatch
WA/NT: 6 - 8 days from dispatch.
^Please note, delivery times are based on courier estimates and may vary depending on your location. Please use your tracking number for an accurate expected delivery time.
Have questions about your order, or a general enquiry?