At Prime100, we’re a young, dynamic and invested team with a love for all types of animals, big or small.
Our core focus is on creating products that will benefit your pets and make sure they grow to be fit and healthy and live a long and happy life.
When we develop our range, we do it in a very thought out way, working to ensure we provide options for all types of dogs and cats. That’s why we work with leading industry partners to introduce new, innovative and functional products to the Australian market. This ensures that both veterinary professionals and consumers, have access to truly functional diets that can assist dogs and cats with low to acute food sensitivities.
Prime100 is proud to work in partnership with veterinary specialists and scientists from leading Universities and dedicated facilities. Our collaboration with these industry experts from Murdoch University, Melbourne Veterinary Specialist Centre & Western Australia Veterinary Emergency and Speciality (WAVES) ensures our diets continue to evolve with scientific research which meets the needs and standards of pets.