Our promise to animals, people and the planet

Healthy food for our pets, sustainable practices for a better tomorrow.

Supporting local farmers

We proudly support Aussie farmers, sourcing many of our ingredients from their trustworthy hands.

GMO-free ingredients

Our pet food is made with a firm commitment to using only non-GMO ingredients, providing your pets with a wholesome and nourishing meal.

Ethically sourced

Our suppliers follow responsible and ethical farming practices.

Our commitment

At Prime100™, we believe that every action we take has an impact beyond ourselves. Our commitment to caring for our furry friends, our community, and the world around us runs deep. It influences each and every decision we make – from the food we create to the relationships we build. After all, our home is our pets' home, and they deserve nothing short of the best.

Meals Donated

to dogs in need and Australian pet rescues since 2015

Supporting animal welfare

Our commitment extends beyond customers. We proudly donate our surplus pet food to local rescue centres because every animal deserves nourishment.


Thoughtful, sustainable sourcing

We source minimally processed, non-GMO ingredients from local Aussie farmers and like-minded suppliers. Our commitment to sustainability ensures that every batch of our pet food is crafted with care. By selecting the finest ingredients we provide wholesome nourishment for your pet, every time.


Collaborating for quality

We partner exclusively with licensed and audited human-grade suppliers who share our vision and values. They meet the strictest animal welfare standards, ensuring top-quality ingredients. Through regular on-site visits, we maintain close connections to uphold product integrity.

For example — one of our suppliers is dedicated to revitalising Queensland's wild game kangaroo industry. Their innovative app tracks kangaroo populations, supporting long-term sustainability.


Manufacturing and cooking processes

Our waste policy reflects our unwavering commitment to reducing our environmental impact. Through recycling, repurposing and waste minimisation, we're actively working towards our goal of zero waste. By doing our part, we’re helping protect our planet while finding new and innovative ways to operate more efficiently.


Promoting sustainable manufacturing through eco-friendly initiatives.


Our comprehensive recycling program is dedicated to diverting as much waste as possible from landfills. We recycle a wide range of materials, including cardboard, plastic and metal.


We're continually exploring ways to give new life to waste generated during our manufacturing process. By repurposing discarded products into high-quality meat meal, we're not only reducing waste but also maximising the potential of every resource.

Reducing waste

We're taking steps to reduce waste from the start by using lean manufacturing practices. This lets us use our resources efficiently, minimising excess waste.


A sustainable approach

We're dedicated to finding eco-friendly packaging solutions. We explore options like recyclable bags and minimising excess packaging. Already, our Air Dried range features fully recyclable tins. We have also developed some plant-based packaging materials, and we're committed to educating our customers on how they can reduce, reuse, or recycle their Prime100 products.

71% plant-based packaging

Our new SPD Slow Cooked range features 71% plant-based packaging, which is recyclable in specific facilities.


Great Place To Work Certified 2023 AUS

Proudly certified by Great Place To Work®

Great Place to Work is the global authority on workplace culture, employee experience, and the leadership behaviours proven to deliver market-leading revenue, employee retention, and increased innovation.

Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust.

Making a positive impact wherever we can.

We strive to foster engagement and support, both within our own Prime100™ family and in the wider community.

Supporting shelters & rescue homes

We donate our Prime100™ food to local dog shelters and rescue homes, supporting organisations we admire while supplying high-quality nourishment for the animals they care for. When it comes to dogs, they deserve the best.

Promoting employee engagement

We’re all ears for feedback. Our Engagement Council ensures our employees' perspectives are heard, especially during the decision-making process.


Safety and excellence – guaranteed

Regulatory compliance and commitment to quality

At Prime100™, we uphold the highest standards of regulatory compliance and quality assurance. As an accredited facility under the PFIAA, we adhere to the rigorous AS5812 standard for the manufacturing and marketing of Pet Food. These standards ensure the safety and quality of our products, providing peace of mind to our customers.

Global markets served with confidence

We hold an export certification in accordance with the Export Control Act (2020), meaning we’ve been approved by the Australian Government to export our product overseas. This guarantees that our exported pet food meets industry standards and satisfies international requirements.

Proudly approved by PrimeSafe

We're proud to be licensed by PrimeSafe, a government agency that ensures the safety of all meat and meat products created in Victoria, including pet food. We undergo annual audits to make sure our pet food is always safe and high-quality. So you can be confident that your pet is getting the best possible nutrition.


Sustainability, transparency, integrity

We’re on a mission to make things better – for our pets, our community and the planet. Our goal is clear: zero waste. Through innovative solutions such as renewable energy, sustainable packaging and reduced water consumption, we're dedicated to driving positive change.

Transparency is at the heart of our values. We believe in providing clear information about our supply chain, environmental impact and social responsibility. On top of that, we take pride in partnering with certified breeders who share our commitment to ethical practices and the well-being of pets.