What is different about Prime100 ingredients?

Functional Proteins


Beef is a fantastic protein source packed with essential vitamins and minerals. Its rich amino acid profile makes it an excellent source of essential nutrients.
Beef is also high in iron, healthy fats, zinc, selenium, and vitamins B12, B3, and B6, which are beneficial for maintaining a healthy heart, skin, and coat, promoting overall well-being.


Ideal for pets with food allergies and sensitivities, our Wild Boar is 100% Australian and ethically sourced. It is also a terrific source of Thiamin, Niacin, Vitamin B6, Zinc and Selenium, and is low in sodium. Wild boar is leaner, higher in protein with less fat and calories than domestically raised pork.


An excellent source of energy for dogs due to its high calorie count. It also is a rich source of amino acids and omega-6 fatty acids which help promote a healthy coat and skin. Chicken is a highly digestible species appropriate protein and is an excellent source of glucosamine and calcium which supports healthy joints.


Australian Crocodile is an advanced novel protein which is suitable for elimination diets and food trials. Crocodile protein is naturally high in omega-3 fatty acids and is a rich source of potassium to support normal cell function and magnesium to support energy production and nerve function. Crocodile protein is a low fat, low cholesterol, high protein meat which supports heart health.


Australian Duck is considered a novel hypoallergenic protein which means its is a low reactivitly protein for dogs who have sensitivities. Duck is rich in the short chain omega-3 fatty acid (alpha linolenic acid) and omega-6 fatty acid (linoleic acid) to support a healthy skin and coat. Duck is naturally rich in vitamin B, zinc, and selenium to support a wide range of functions including normal metabolism, immune system and cognitive development. This protein is an excellent natural source of calcium, phosphorous and glucosamine which support healthy bones, teeth and joints.


Australian Kangaroo protein is a hypoallergenic novel protein that is highly effective in supporting dogs with food sensitivities or allergies and is suitable for elimination diets and food trials. It is a lean, low fat high protein source that supports lean muscle mass and weight control. Kangaroo is rich in iron for normal cell function and oxygen transport, vitamin B to support the nervous system and normal metabolism functions, and zinc to support the immune system. Kangaroo provides a rich source of omega-3 fatty acids which work together to support heart health. Kangaroo is also a low cross-reactivity protein.


Australian Lamb is an excellent source of protein for young or active dogs. Packed with essential amino acids, it is a great source of dietary fats which help sustain energy. It also contains a rich natural source of vitamin B which are necessary for maintaining a healthy immune and nervous system and a normal metabolism. The iron in lamb assists in normal cell function and oxygen transport and the zinc content helps support the immune system. Lamb is a rich source of omega-3 fatty acids including ALA (alpha linolenic acid), an essential fatty acid with multiple benefits including supporting a health of skin and coat.


Australian Salmon sourced from Tasmania is an excellent novel marine protein source. Salmon is high in omega-3 fatty acids which help to reduce inflammation and support joint health, cognitive health and improve skin health. Rich in vitamin A, which is particularly important for growth, vitamin D to support healthy teeth and bones, magnesium, potassium, and zinc to help support the immune system. A novel protein which is ideal for elimination diets and food trials.


Australian Turkey is an excellent lean white meat with naturally high levels of Riboflavin, an important B vitamin for normal cellular metabolism. Turkey is a natural source of selenium, an important mineral for immune and cognitive support and also provides a natural source of glucosamine and calcium.

Pea Protein

Contains essential and non-essential amino acids your dog needs for healthy body function. It’s also a great source of iron and lysine which helps support muscle growth and a healthy immune system.

Other Functional Ingredients

Algae Meal

Sustainable source of DHA, an Omega 3 fatty acid important for central nervous system function and brain, reducing chronic inflammation, joint health and immune support.


Combination of two biologically active marine sulphated polysaccharides to support gut barrier function and gut mediated immune system to help bridge the immunity gap.


Apples are brimming with a great deal of nutrients and vitamins necessary for maintain your dog’s overall health. High in fibre, full of vitamin C, potassium and rich in antioxidant plant compounds like quercetin, catechin and chlorogenic acid.

Apple Fibre

Apple Fibre is an all-natural product made from the apple pomace generated from cold pressed apples into juice. Apple fibre is a high quality source of soluble and insoluble dietary fibre. The fibre also contains B-Carotene, Vitamin A, C, Iron, Calcium and water soluble pectins.

Bamboo Fibre

An essential source of insoluble and non-fermentable fibre. It functions as a digestive system 'broom,' keeping food and waste moving through the digestive system and has a prebiotic effect, supporting healthy gut microbiota. It also supports the effective evacuation of waste from the colon by giving the colon something to squeeze on, promoting overall digestive health.


A more potent source of anthocyanins, polyphenols and antioxidants than any other fruit! They’re low in calories and high in fibre and provide vitamins A, E, K, and C, as well as trace minerals.


An antioxidant and anti-inflammatory superfood. Broccoli is rich in selenium, potassium and magnesium, with flavonoids and carotenoids. Antioxidants selenium and vitamin E work together to lower oxidative stress in the body and help battle chronic inflammation.

Brown Rice

Contains natural fibre, anti-oxidants, is rich in selenium and high in manganese. Brown rice can help the body synthesize fats and benefits the nervous and reproductive systems.

Carrot Fibre

Source of fermentable and non-fermentable fibre to promote a healthy microbiome and support colon health.


Very high in carotene antioxidants, dietary fibre, potassium, provitamin A, vitamin B6, K1 and biotin. Carrots have been linked to lowering cholesterol levels. Essential phytonutrients may protect eyes from free-radical damage and UVB radiation to improve eye health.

Celery Seed Extract

Celery Seed Extract, derived from celery plants, serves as a natural preservative safeguarding freshness and nutritional integrity. Packed with antioxidants, it ensures our products maintain their exceptional taste over time.

Coconut Oil

A great source of short, medium and long chain fatty acids (SCFAs, MCFAs & LCFAs). Coconut oil can improve digestion and nutrient absorption. It may assist in clearing up skin conditions including eczema, flea allergies, contact dermatitis, and itchy skin (pruritis). It can also reduce the symptoms of IBD and colitis, and can help regulate insulin.

Evening Primrose Oil 

Contains the highest available levels of gamma linolenic acid (GLA), the Omega 6 fatty acid, beneficial for skin and coat condition.

Flaxseed Oil

High in alpha linolenic Omega 3s, which can assist cardiovascular health, soothe itchy skin, reduce hair loss and support healthy skin repair. Flaxseed Oil also helps with mobility for arthritic dogs, and can aid in blood pressure and kidney function.


Natural anti-inflammatory with antioxidants. Great for settling tummies, fighting fungal infections and protecting against stomach ulcers.


Grains, both whole and enriched, play a vital role in a healthy diet. One benefit is that they’re great sources of antioxidants, fibre, B vitamins, vitamin E, magnesium, iron and folic acid.


Honey contains many nutrients, like vitamins A, B, C, D, E, and K, along with minerals such as zinc, iron, calcium, potassium, magnesium, manganese, and copper. In its raw form, it has antifungal, antibacterial, and antimicrobial properties, along with some powerful antioxidants. All these provide many health benefits your dog can enjoy.


Minerals are provided in the proper balance (as per AAFCO standards). Minerals work together to coordinate bodily functions including the formation of bone and cartilage, nerve and muscle function, fluid balance regulation, the transportation of oxygen in the bloodstream and hormone production.

Olive Extract

Olive extract, source of phenolic antioxidants including hydroxytyrosol, an important antioxidant to support healthy aging and reduce inflammation.


Natural source of vitamins and minerals. Parsley shows -inflammatory and antimicrobial properties and may support healthy gums.

Potato Starch

A protein-free carbohydrate which provides an excellent source of energy for dogs.

Psyllium Husk

A fairly non-fermentable but soluble fibre. It is generally not fermented in the gut to any significant degree although some populations of microflora are able to ferment it to some degree. It can increase water flow into the ascending colon which soften stools and increases stool frequency.


A novel ingredient which can aid digestion, help alleviate muscle pain and boost the immune and circulatory system. Rosemary is also a good source of iron, calcium and Vitamin B6.

Seaweed Extract

Seaweed extract assists adaptive and innate immune response to help address immune gaps for pups. DHA from algae meal is important for normal cognitive development in puppies.


Sodium is necessary in the pet’s diet in order to maintain nerve and cellular function and help prevent dehydration and inflammation. Minimum levels of sodium are required in any pet food diet (AAFCO standards) to maintain and support optimal health.

Sunflower Lecithin

Natural source of phosphatidylcholine to support healthy cell membranes, a healthy nervous system and healthy liver.

Sunflower Oil

Contains Omega 6 essential fatty acids that can assist with healthy skin, immune function, reducing inflammation, heart health, providing energy and preserving normal organ function.

Sweet Potato

High in dietary fibre and great for digestive health. They are low in fat, contain vitamins B6, C, manganese, and are high in betacarotene.


Tapioca is a novel and protein-free carbohydrate derived from the root of the cassava plant. It is an alternative to low-quality grains or common allergenic ingredients and provides an excellent source of energy for dogs. It also offers an excellent source of minerals, including iron, manganese, and calcium.


A powerful antioxidant and antiinflammatory. Turmeric has been shown to reduce arthritic symptoms and joint pain. The antiinflammatory properties aid in the treatment of gastrointestinal disorders.


Vitamins assist in the animal’s ability to resist disease and are an essential part of the enzyme system. Vitamins have an important role in red blood cell formation, reproduction, and assistance in maintaining appetite and a healthy skin and coat.

Whole Pumpkin

Whole Pumpkin contains an excellent source of prebiotic fibre that can assist dogs with gastrointestinal issues. Pumpkin seeds are known for the benefits to the overall urinary health of dogs. Pumpkin is high in vitamins A, C, E, and alphacarotene (a powerful antioxidant). Being high in fibre, pumpkin promotes a ‘feeling of fullness’, even if fewer calories are being consumed, which can help aid weight loss.