Prime100 Diets.
What is the difference about Prime100 Diets?
Prime100 carefully selects functional ingredients which provide health promoting benefits. We choose ingredients based on health, nutrition and the benefit of treating certain indications to ensure pet parents are getting the nutritious food they are looking for.
Complete and Balanced
Prime100 meets the standards set by the three nutrition governing bodies i.e. AAFCO (Association of American Feed Control Officials), FEDIAF (Fédération Européenne De L’industrie Des Aliments Pour Animaux Familiers – The European standard) and NRC (National Research Council – Canada).
Why Single Protein Diets (SPDTM)
Leaders in pet nutrition recommend Single Protein Diets and Limited Ingredient Diets to help eliminate potential allergens. SPD rolls offer a rich single source of protein which can assist dogs (and cats) with food sensitivities. SPD rolls are considered low allergen due to the animal being exposed to one single protein.
Allergies/sensitivities
Prime100 choose novel proteins like kangaroo, turkey, lamb, duck, salmon, crocodile and wild boar for their limited antigen properties.
Cross-reactivity in allergic reactions can occur when one protein is similar to another protein. For example, if there is an allergy to chicken, there may also be a reaction to turkey. Cross-reactivity may also result if an animal is fed multiple proteins simultaneously. For example, if the animal is fed a non-reactive or novel protein (e.g. crocodile) along with a reactive protein (e.g. beef/liver treats) an allergic reaction may occur to both proteins.
Protein rotation is really about variety. If consistently fed the same food, some pets may develop an allergy or intolerance to common ingredients (e.g. chicken, beef etc.). Rotation feeding reduces this risk because the ingredients are not present long enough for the animal to develop an adverse reaction. Prime100 aims to mimic the natural diet i.e. one protein present at any one meal.
Human quality ingredients
We only use human quality consumption ingredients. We only accept meat from human consumption facilities that are HACCP approved and auditable. We do not use any knackery meats in our diets.
NATA tested
NATA (National Association of Testing Authorities) is the independent assurance of technical competence through a proven network of best practice industry experts. Prime100 frequently test all rolls with NATA to ensure the strictest quality control measures are taken. This testing offers clients the peace of mind that they are getting all of the ingredients (protein DNA), macro and micro-nutrients as printed in the guaranteed analysis.
Our range of Single Protein Diets
ZeroG – Dry Dog Food
Dietary Rolls
SPDTM RAWTM
Single Protein Treats
What is ZeroGTM
Prime100 has worked with leading specialists from Murdoch University (Western Australia) to create innovative dry food formulas. SPD™ ZEROG™ diets are scientifically proven to provide targeted benefits to dogs with certain indications, where most other dry foods cannot. Consumer demands are changing and the focus is turning to functional foods. Foods that can assist with the treatment or prevention of certain indications (e.g. diabetes, digestion, skin and dental issues)
The shift to premium foods
The shift in expenditure to more premium pet foods stems from the anthropomorphisation (or ‘humanisation’) of pets. Firstly, in today’s environment they have become much more a part of our families than they ever have. Secondly, In nations like Australia, which have higher standards of living, higher order needs such as health and wellness are much more of a focus for the human population, and pets are reaping the benefits. And finally, Australian pet owners are spending more on their pet’s health and welfare and paying more attention to country of origin and checking for ‘Australian made’ as an assurance of quality and freshness. As a society, natural and functional pet food ingredients are being sought out over the regular brands.
Demand for specialist and therapeutic foods is growing
There has been significant growth in therapeutic and preventative options for pets. These foods are able to treat issues related to mobility, digestion and oral health. Clinical nutrition products account for a small share of overall dog food sales due to their specificity and limited availability through vet clinics, but the range of options is increasing.
The ZeroG™ Range
Chicken, Lentil & Tumeric – Puppy
Salmon, Lentil & Tumeric – Adult
Chicken, Lentil & Tumeric – Adult
Kangaroo, Lentil & Tumeric – Senior Adult & Weight Management
What is RAW™?
Raw food is a segment of the dog food marketing rapidly growing in popularity. Typically they include fresh meat and organs, uncooked bones, and carefully selected fruits and vegetables.
Some raw feeders aim to provide balance over time. However, this can result in an unbalanced diet. This approach could contain levels of nutrients too high or too low, detrimental to the health of their dog.
We developed SPD™ RAW™ which is a raw feeding option. Above all it is complete and balanced, nutritious and tasty. Importantly, it includes all of the essential macro- and micro-nutrients at the correct levels. SPD™ RAW™ offers dog owners peace of mind, knowing they are providing the essential nutrients their dog needs to thrive. Similarly, our SPD™ RAW™ range is an improved version of our BARF (Biologically Appropriate Raw Food) formulation that provides preventative wellness and can also assist with health indications.
SPD™ RAW™ diets are specialised, functional, diets for adult and senior dogs, designed to assist with the control of health indications.
Each functional SPD™ RAW™ diet includes:
✓ A single meat protein – kangaroo, lamb, or chicken
✓ Functional and nutritional fruits and vegetables
✓ Natural Omega 3 and 6 oils from hemp seed and flaxseed for anti-inflammatory and skin support
✓ Green lipped mussel extract for arthritic inflammation relief
✓ Supplemented with natural digestive enzymes to help improve gastrointestinal health and animal well-being
✓ Supplemented with amino acids and essential nutrients for muscular development
✓ Zero egg products (for dogs allergic to chicken)
✓ No added preservatives, artificial colours or flavours
RAWTM Product Range
SPDTM RAWTM Kanagroo
SPDTM RAWTM Chicken
SPDTM RAWTM Lamb
