Prime100 Diets.
What is the difference about Prime100 Diets?
Prime100 carefully selects functional ingredients which provide health promoting benefits. We choose ingredients based on health, nutrition and the benefit of treating certain indications to ensure pet parents are getting the nutritious food they are looking for.
Complete and Balanced
Prime100 meets the standards set by the three nutrition governing bodies i.e. AAFCO (Association of American Feed Control Officials), FEDIAF (Fédération Européenne De L’industrie Des Aliments Pour Animaux Familiers – The European standard) and NRC (National Research Council – Canada).
Why Single Protein Diets (SPDTM)
Leaders in pet nutrition recommend Single Protein Diets and Limited Ingredient Diets to help eliminate potential allergens. SPD rolls offer a rich single source of protein which can assist dogs (and cats) with food sensitivities. SPD rolls are considered low allergen due to the animal being exposed to one single protein.
Allergies/sensitivities
Prime100 choose novel proteins like kangaroo, turkey, lamb, duck, salmon, crocodile and wild boar for their limited antigen properties.
Cross-reactivity in allergic reactions can occur when one protein is similar to another protein. For example, if there is an allergy to chicken, there may also be a reaction to turkey. Cross-reactivity may also result if an animal is fed multiple proteins simultaneously. For example, if the animal is fed a non-reactive or novel protein (e.g. crocodile) along with a reactive protein (e.g. beef/liver treats) an allergic reaction may occur to both proteins.
Protein rotation is really about variety. If consistently fed the same food, some pets may develop an allergy or intolerance to common ingredients (e.g. chicken, beef etc.). Rotation feeding reduces this risk because the ingredients are not present long enough for the animal to develop an adverse reaction. Prime100 aims to mimic the natural diet i.e. one protein present at any one meal.
Human quality ingredients
We only use human quality consumption ingredients. We only accept meat from human consumption facilities that are HACCP approved and auditable. We do not use any knackery meats in our diets.
NATA tested
NATA (National Association of Testing Authorities) is the independent assurance of technical competence through a proven network of best practice industry experts. Prime100 frequently test all rolls with NATA to ensure the strictest quality control measures are taken. This testing offers clients the peace of mind that they are getting all of the ingredients (protein DNA), macro and micro-nutrients as printed in the guaranteed analysis.
Our range of Single Protein Diets
INTRODUCING SPD™ AIR DRIED Air Dried to Perfection
Prime100 SPD Air are scientifically formulated, complete and balanced diets consisting of only one meat protein – Kangaroo, Duck, Chicken or Lamb. A bite sized, air-dried diet that is a nutrient dense, clean, convenient, and portable alternative to a raw diet. High protein and energy dense nutrition suitable for all life stages. Minimal processing means that vitamins and minerals are retained while our functional ingredients are designed to assist dogs with low to acute food sensitivities.
SPD™ AIR-DRIED TECHNIQUE
STEP 1
MEAT PROTEIN SELECTION
STEP 2
FUNCTIONAL SUPERFOODS
STEP 3
RAW BLENDING
STEP 4
AIR DRIED INGREDIENTS
STEP 5
QUALITY ASSURANCE
Once our small batch is air-dried, we then have our Quality Assurance team test, inspect and critique the food before we package our products. The result? Air Dried to Perfection.
THE RANGE Air-Dried for Optimal Nutrition
Our functional, air-dried diets maintain a higher quantity of natural protein, fat, antioxidants, essential amino acids, fatty acids, vitamins, and minerals. This makes for a complete and balanced meal, nutritious topper for kibble, raw and chilled food, or a tasty treat! Diets are air-dried for optimal nutrition making them super palatable, easy to store and feed.Available in five single-protein diets in a convenient 600g tin or 2.2kg re-sealable bag.
Benefits of an Air-Dried Diet
The gentle air drying technique reduces moisture from raw ingredients to achieve the following benefits:
Complete and balanced – the natural ratio of protein to fat and macro to micro-nutrients is retained from the nutrient dense ingredients. All Prime100 Air Dried products meet the nutritional levels established by AAFCO.
Fresh and nutritious – the functionality of a fresh diet with similar nutritional profile to a raw diet.
Locally sourced – fresh Australian ingredients with no added hormones.
No fillers – no added grains or fillers as no expansion is required. Perfect for hypoallergenic formulas.
Energy dense – ideal for dogs to maintain a healthy weight and body condition.
Highly palatable – suitable for inappetent and fussy dogs.
What is ZeroGTM
Prime100 has worked with leading specialists from Murdoch University (Western Australia) to create innovative dry food formulas. SPD™ ZEROG™ diets are scientifically proven to provide targeted benefits to dogs with certain indications, where most other dry foods cannot. Consumer demands are changing and the focus is turning to functional foods. Foods that can assist with the treatment or prevention of certain indications (e.g. diabetes, digestion, skin and dental issues)
The shift to premium foods
The shift in expenditure to more premium pet foods stems from the anthropomorphisation (or ‘humanisation’) of pets. Firstly, in today’s environment they have become much more a part of our families than they ever have. Secondly, In nations like Australia, which have higher standards of living, higher order needs such as health and wellness are much more of a focus for the human population, and pets are reaping the benefits. And finally, Australian pet owners are spending more on their pet’s health and welfare and paying more attention to country of origin and checking for ‘Australian made’ as an assurance of quality and freshness. As a society, natural and functional pet food ingredients are being sought out over the regular brands.
Demand for specialist and therapeutic foods is growing
There has been significant growth in therapeutic and preventative options for pets. These foods are able to treat issues related to mobility, digestion and oral health. Clinical nutrition products account for a small share of overall dog food sales due to their specificity and limited availability through vet clinics, but the range of options is increasing.
The ZeroG™ Range
Chicken, Lentil & Tumeric – Puppy
Salmon, Lentil & Tumeric – Adult
Chicken, Lentil & Tumeric – Adult
Kangaroo, Lentil & Tumeric – Senior Adult & Weight Management
