We've made updates to the Prime100 Fillet Treats to deliver a higher-protein treat that's easier to tear into bite-sized pieces. Additionally, we're excited to introduce the all-new Beef Fillet Treats, crafted with fresh Australian beef for beef-loving dogs everywhere.

Lamb and Duck have been discontinued in the Prime100 Fillet Treat range based on pet parent preferences. However, both proteins remain available in the SPD Prime Cut Treats, which cater to dogs with specific dietary needs.

We've fine-tuned the recipes by increasing protein levels for a higher protein treat and improving texture to make treats easier to tear into smaller pieces.

The changes also include updated ingredients and guaranteed analysis for better nutritional value. See the comparison chart for details.

Buffered vinegar is a milder form of vinegar used for its antimicrobial properties. It helps maintain freshness while being gentle on your dog's palate, ensuring the treats stay tasty and safe.

The glycerine is vegetable-based, RSPO-certified, and sustainably sourced. It helps retain moisture and texture while providing beneficial fats.

We've enhanced the texture of our treats to make them less malleable, making it easier to tear them into smaller, bite-sized pieces—perfect for training.

To better align with the Prime100 brand, we've introduced a new packaging design for the Fillet Treats. We've also removed the term "SPT" from the product name.

Look for the refreshed packaging and the addition of Beef Fillet Treats to the lineup. Ingredient and nutritional updates are listed on the back of the pack for clarity.

If your dog doesn’t enjoy the new recipe, we’ve got you covered! Our products are backed by a 100% satisfaction guarantee. Simply contact us or your place of purchase, and we’ll work with you to find the best solution.