Did you know that 41% of dogs in Australia are overweight or obese¹?
This concerning trend is something we’re actively working to address with our Prime100 Cooked Rolls.
We’ve introduced subtle, health-conscious enhancements to our Prime100 Chicken & Vegetables and Beef & Vegetables Cooked Rolls, ensuring they still deliver the trusted quality and delicious taste dogs love - while supporting their overall well-being.
Our commitment to quality remains strong, with leaner cuts of meat in our Cooked Rolls, offering a lower-calorie (ME/metabolisable energy) diet to support healthy weight management.
With a gentle increase in fibre, our Cooked Rolls now provide even greater support for gut health and digestion.
By refining the balance of ingredients, we’ve made subtle improvements that support gut health and healthy weight management.
You’ll notice updates to our Cooked Roll packaging to accompany these changes. Look for refreshed designs featuring new dog silhouettes and an updated font, along with adjusted ingredient lists and guaranteed analysis on the back.
Prime100 Cooked Roll FAQs
National surveys show that 41% of dogs are overweight or obese¹, and we’re committed to helping address this trend. By using leaner cuts of meat, we’ve reduced the fat content and calorie (ME) levels in our Cooked Rolls. Additionally, we’ve increased fibre content to support gut health, ensuring a more balanced, health-focused diet.
¹https://pfiaa.com.au/incidence-risk-factors-and-managing-obesity-in-dogs-and-cats/
Our updated Cooked Rolls are coming soon! Shipping will begin in February, so you’ll start seeing them in fridges over the coming weeks.
You’ll notice updates to our Cooked Roll packaging to accompany these changes. Look for refreshed designs featuring new dog silhouettes and an updated font, along with adjusted ingredient lists and guaranteed analysis on the back.
With reduced fat and calorie content, you may need to adjust your dog’s portion sizes. Visit the feeding guide on our website for tailored recommendations based on your dog’s size, activity level, and unique needs.
No, the core ingredients remain the same. We’ve simply refined the recipes to include leaner cuts of meat and increased fibre content slightly, making them even healthier while maintaining the same high-quality nutrition.
No, our sourcing remains the same. All our fresh ingredients are proudly Australian-sourced, and our Cooked Rolls are manufactured right here in our Melbourne manufacturing facility. We continue to support Aussie farmers and maintain the same trusted quality you know and love.
Yes, all Prime100 Cooked Rolls continue to meet AAFCO nutrient profile standards for complete and balanced nutrition.
Natural digestive enzymes aid in breaking down food, making it easier for your dog’s body to digest and absorb essential nutrients. Unlike preservatives, these enzymes naturally support your dog's overall digestive health.
The key enzymes in our Cooked Rolls are Beta-glucanase and Alpha-amylase.
These enzymes enhance your dog’s digestion and contribute to their overall well-being.
If your dog is allergic to chicken, we recommend trying one of our non-chicken rolls from the Prime100 SPD range. These rolls are made with a variety of single proteins, offering suitable options for dogs with specific dietary needs.
Fibre supports gut health by aiding digestion and promoting a healthy microbiome. The increased fibre content in our rolls helps improve stool consistency and overall digestive function.
If your dog doesn’t enjoy the new recipe, we’ve got you covered! Our products are backed by a 100% satisfaction guarantee. Simply contact us or your place of purchase, and we’ll work with you to find the best solution.
No. Our SPD™ Fresh Rolls are not changing, and these changes only relate to our Chicken & Vegetables and Beef & Vegetables Cooked Rolls.
Have another question? We're here to help! Contact us and our friendly team will get back to you.
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