100% Australian Made & Owned Logo

100% Australian made

100% Australian owned

Prime100 100% Australian Made

Australian Ingredients

Australian made

Prime100 is 100% Australian owned, its products are 100% Australian made. We have built a solid reputation as a high quality pet food manufacturer for our two brands – Prime100 and Prime Pantry. Prime100 supplies its pet food to veterinary clinics and pet specialty stores and the major supermarkets throughout Australia – check out where to buy our products in a location near you.

In 2019 Prime100 took on a whole new look and structure. We did this by moving into a 5,000 square meter purpose built facility with all new processing equipment and a significantly bigger processing area. This has allowed us to further expand into more locations, and share our amazing products with you and your amazing pets!

Prime100 is 100% Australian Made

We are proudly Australian. Firstly, Prime100 is committed to supporting Australian farmers and primary producers. Secondly, we source all of our meat from human consumption facilities located in our two manufacturing facilities (Victoria and Queensland). Thirdly, we source our own home grown Australian Produce in order to support our local farmers and communities. Finally, we use supplementary ingredients produced solely from Australia. In conclusion we are 100% Australian made!

Innovation is key

Prime100 works in partnership with both veterinarians and experts in pet food technology. As a result, this allows us to design innovative, functional, AAFCO compliant pet food. Our recipes combine natural novel ingredients which work together to offer great taste and deliver significant health benefits.

Health, naturally

The good health of your pet is paramount to Prime100. Using premium natural ingredients where every ingredient, in every product is important to create the complete pet food

  • tasty
  • natural
  • healthy

Because at Prime100, we want, what you want – happy, healthy pets

Prime100 Dogs

Complete and Balanced

Prime100 meets the standards set by the three nutrition governing bodies i.e. AAFCO (Association of American Feed Control Officials), FEDIAF (Fédération Européenne De L’industrie Des Aliments Pour Animaux Familiers – The European standard) and NRC (National Research Council – Canada).


Prime100 RAW 100% Australian Made

Australia Map - Melbourne & Longreach

Human-Grade Ingredients Logo

100% Australian made & owned

Our range of Products

Dry Dog Food – ZeroG

Single Protein Diet Rolls


Single Protein Treats