The Prime brand was founded in 2008. In 2014 Prime took on a whole new look and structure with a new manufacturing plant in Melbourne, brand new equipment and a new management team. We are a young, dynamic team working together to introduce new and innovative products to the Australian market. We have built our reputation as high quality pet food manufacturers and we will continue to develop and work with the leaders in animal science to ensure our products are of the highest standards. This has been a very exciting progression for Prime and our team, and we cannot wait to share with you all of our new products which will be launching in 2017!