The Prime brand has come a long way. In 2014 Prime took on a whole new look and structure with a new manufacturing plant in Melbourne, brand new equipment and a new management team. We are a young, dynamic and invested team working together to introduce new, innovative and functional products to the Australian market. We have built our reputation as high quality pet food manufacturers and we will continue to develop and work with the leaders in animal science to ensure our products are of the highest standards. These last few years have been a very exciting progression for Prime and our team, and 2017 has definitely been a year full of many achievements. We now cannot wait till 2018 when we will be launching even more new, innovative and functional products onto the pet food market!!